Michael Lende

President & CEO

Michael Lende has more than 25 years of experience founding companies and leading them to operational success. In 2006 he launched the ZipCar car-share service in Canada, growing the Toronto-area membership from zero to north of 42,000 and contributing to the parent company’s successful IPO in 2011. Michael was also presented with the City of Toronto’s prestigious Market Transformation Green Award for taking over 3,500 cars off the road. From 2012 to 2016, Michael was President and CEO of start-up Student CarShare Inc. which ultimately served more than 15,000 students nationwide with strategic partners Mastercard, CIBC & Kia Motors. Michael was the Chief Marketing Officer of Dominion Sports & Entertainment and Co-Founder of the Capitol Event Theatre. He has been the lead revenue consultant to many C-Suite executives and has sat on advisory boards of several successful start-ups and growth companies. Michael was a 2012 recipient of the prestigious Queen’s Diamond Jubilee Medal presented by the Lieutenant-Governor of Ontario on behalf of Her Majesty Queen Elizabeth II.

Khurram Qureshi


Khurram Qureshi brings over 25 years of experience in the field of accounting and corporate finance. Khurram qualified as a Chartered Accountant in 1990 and has held senior positions with several small to medium-size public companies. He has been a key member on several merger and acquisition teams. Currently, Khurram is a senior partner at CQK Chartered Accountants LLP, a licensed public accounting firm serving small to medium size businesses in the Greater Toronto Area. Khurram is also a member of the board of directors of Rehma Foundation, a charitable organization serving elderly in the GTA.

Darryl Smith


Darryl Smith, the company CTO, has more than twenty years of information technology experience and a Bachelor of Engineering in Computer Systems. During the past 10 years Darryl has gained extensive experience creating and deploying mobile road weather sensors and developing road weather products for the weather industry, from gathering client requirements, designing, managing, and implementing road weather related software/hardware solutions leveraging the latest AI techniques and distributed platforms available. Darryl has been engaged in software development consulting as an entrepreneur for the past 17 years and before that another 4+ years of custom software development as the lead technical employee and developer at the Diamond Group of Companies. Deriving from past and present entrepreneurial experience he possesses the unique ability to manage a project and/or business from the operational level as well as seeing the bigger vision from 30,000 feet. This allows Darryl to lead development teams and interact with clients all while keeping the client’s bottom line, mission, and future goals aligned with day-to-day technical tasks and operations.”

Malcom Rook

Director of Innovation

Malcom Rook is a highly respected electronics engineer with over 50 years of experience. He has developed ultra-low noise microwave receivers for military and weather radar systems. He has designed and developed electronic systems for many areas of application including asset tracking in hospitals, retail environments, driver behavior monitoring, mobile weather data collection and remote monitoring and control in industrial and domestic environments. Malcom has designed and manufactured in three continents and sat on UK government working groups to develop the early emc standards and methods of test.